Fertility Treatment Gets Less Clinical, More Grammable

The first time Ashley Binder went through a surgical procedure to retrieve her eggs for in vitro fertilization, she got some cramps and a bill from her fertility clinic she had to sort out with her insurer. The second time was no less uncomfortable, but instead of a bill, what showed up on her doorstep was a bouquet of flowers and a note of encouragement from her fertility coach, Nicole. Like a growing number of Americans eager to conceive, Binder is choosing to navigate the complicated, costly, and emotionally charged world of contemporary reproductive medicine with the help of a company specializing in concierge fertility services. With curated networks of preferred clinics, personalized financing plans, breezy beach relaxation retreats, and …