GM Gives All Its Vehicles a New Soul

General Motors’ latest offering is so far from sexy, it doesn’t even have a clever name created by the marketing department via focus group. But the new “electronic platform,” the computing network that will run through nearly all the company's vehicles and make their myriad digital systems work, is as key to the automaker’s future as any single feature, or even vehicle. It’s the infrastructure that will let GM compete in an industry increasingly ruled by software—and give its customers all the high-tech goodies they’ve come to expect, from high-res screens to booty-shaking safety features. “It’s the brain and nervous system of the vehicle,” says Al Adams, GM’s director of electrical components and subsystems, who led its development. Think of …