How our home delivery habit reshaped the world

The long read: The great trick of online retail has been to get us to shop more and think less about how our purchases reach our homes A decade ago, the British department-store chain John Lewis built itself a long warehouse, painted in gradations of sky blue. The shed, as it is called in the industry, cost 100m and covered 650,000 sq ft. Windsor Castle could easily fit inside it. John Lewis named the shed Magna Park 1, after the site where it stands: a logistics campus of warehouses, roads, shipping containers and truck bays east of Milton Keynes. Magna Park 1 was intended to supply the companys stores around southern England, but almost as soon as it was finished, …

How startups can use Amazons SEO best practices to dominate new shopping verticals

Eli Schwartz On-page SEO – This is anything to do with optimizing an actual page or website for maximum SEO visibility. Within this bucket will fall efforts such as the content of a page, metadata, internal links, URL/folder names,  and even things like images. Content Cross-linking